Big Taste Toffee Whole Nut single bar

Mondelēz International is launching its Cadbury Dairy Milk Big Taste Toffee Whole Nut in a 43g single bar.

Combining the textures of whole nuts with toffee smothered in Cadbury Dairy Milk chocolate, the launch aims to drive penetration in singles, particularly among those looking for textured eats, chunky bites and intense chocolaty flavours.

Cadbury Dairy Milk Big Taste tablets made their debut in three variants – Toffee Whole Nut, Oreo Crunch and Triple Choc Sensation – in April. Since then, just under two million bars have been sold and the toffee offering has been ranked number one in large tablets.

Phil Warfield, senior brand manager at Mondelēz International, says, “Since launching, Cadbury Dairy Milk Big Taste has been hugely successful, so we are excited to bring the most popular variant into the singles category. There’s no other textured single like this in the mainstream market so this will offer consumers the chance to experience the Big Taste sensation wherever they are.”