Butterkist relaunches gingerbread popcorn

Butterkist is relaunching its Gingerbread flavour popcorn following its success as a limited edition product last year.

Available via convenience and impulse channels, the 160g Butterkist Gingerbread flavour popcorn bag has a sweet and spicy flavour and is the first and only gingerbread popcorn product in the marketplace, according to the brand.

Butterkist Gingerbread popcorn originally launched in September 2015 as a limited edition seasonal product. The relaunch is part of Butterkist’s drive to broaden the brand’s traditional flavour portfolio as unique flavour combinations continue to prove popular with consumers.