Burton’s Biscuit Company introduces Maryland Cookie Bites

Burton’s Biscuit Company has launched Maryland Cookie Bites, available in a new pack format to help drive growth of in-home biscuit consumption.

Rolling out across the UK from mid-February, the two flavours: Choc Chip and Choc Chip Caramel will be available in a pouch format with an RRP of £1.49, featuring bite size chocolate chip cookies coated in milk chocolate.

The launch will be supported by digital activity across the brand’s social media feeds, dedicated POS and sampling activity.