McVitie’s releases Digestive Thins
Biscuit brand McVitie’s has announced its biggest NPD for 2017 with the launch of new McVitie’s Digestives Thins, comprising a thin and light biscuit with a crispy layering.
Covered in chocolate and available in three variants including Milk Chocolate, Milk Chocolate Cappuccino and Dark Chocolate, McVitie’s Digestives Thins are aimed at attracting a younger consumer.
McVitie’s Digestives Thins will be available in 180g packs for £1.79 in convenience stores across the UK in March.