McVitie’s releases Digestive Thins

Biscuit brand McVitie’s has announced its biggest NPD for 2017 with the launch of new McVitie’s Digestives Thins, comprising a thin and light biscuit with a crispy layering.

Covered in chocolate and available in three variants including Milk Chocolate, Milk Chocolate Cappuccino and Dark Chocolate, McVitie’s Digestives Thins are aimed at attracting a younger consumer.

McVitie’s Digestives Thins will be available in 180g packs for £1.79 in convenience stores across the UK in March.

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