Digestives Nibbles in on the go format
Pladis-owned biscuit brand McVitie’s has launched Digestives Nibbles Handy Packs to capitalise on the on the go trend.
New cake tubs from McVitie’s
Biscuit brand McVitie’s has launched three new cake bites tubs, featuring Digestives Mini Milk Choc Tiffin and Caramel Crispies, as well as Hobnobs Mini Milk Choc Teacakes.
McVitie’s releases Digestive Thins
Biscuit brand McVitie’s has announced its biggest NPD for 2017 with the launch of new McVitie’s Digestives Thins, comprising a thin and light biscuit with a crispy layering.
McVitie’s launches Hobnobs Nibbles
United Biscuits-owned McVitie’s has extended its Nibbles range with the launch of a new variant – McVitie’s Hobnobs Nibbles.
McVitie’s launches on the go range
Biscuits, snacks and cakes manufacturer United Biscuits has launched its first on the go biscuit range, McVitie’s ‘To Go’ snack packs.
UB opens flagship store in China
United Biscuits has officially opened its flagship eCommerce store for consumers in China on Alibaba Group’s Tmall Global platform.
Alpaca joins ‘sweeet’ family
United Biscuits (UB) has launched the latest TV advert in its now iconic McVitie’s ‘sweeet’ series, and the first for its new biscuit, McVitie’s DeliChoc. As well as showcasing the thickly coated Belgian chocolate biscuit with an intensely crunchy sensation, the advert introduces a brand new member of the ‘sweeet’ animal family – the alpaca. […]
Healthier snacking
Kick starting the New Year with continued development and innovation, Walkers Shortbread has announced the relaunch of its Oatcake range that’s set to respond directly to the continued all year round demand for healthier snacking alternatives, while remaining true to its world-class craftsmanship and Scottish heritage. With newly improved recipes and a complete packaging makeover, […]
Spooky biscuits and cakes
United Biscuits (UBUK), a leading manufacturer of biscuits and cakes, will be boosting retailers’ profits this Halloween with the launch of a spooky range of McVitie’s Mini products. UBUK’s Halloween biscuits portfolio will enable retailers to capitalise on the huge sales opportunity on offer through this popular seasonal occasion. Following the successful launch of McVitie’s […]
Biscuit range for dessert lovers
United Biscuits (UBUK) has launched a delicious new addition to the McVitie’s Digestives portfolio that capitalises on the inherent link between McVitie’s Digestives and cheesecake. McVitie’s Digestives Cheesecake Creams consist of cheesecake inspired cream fillings sandwiched between two midi-sized McVitie’s Digestive biscuits for the ultimate sweet treat. The new 168g roll wrap range is available […]
Crawford’s celebrates 200 year anniversary
United Biscuits (UBUK) is celebrating Crawford’s 200 year anniversary with the launch of a packaging redesign and a new range of 69p price marked pack’s (PMPs). Rolling out from April, the £23 million brand will deliver even greater value to shoppers through a reduction in price across its PMP range from 75p to 69p. UB is […]
Oh crumbs
After 88 years of success, McVitie’s has made the mistake of changing the recipe of one of Britain’s best loved biscuits. The company has adapted the recipe to create a digestive containing more chocolate. A spokesperson from McVities’s claims that the recipe was only altered to include 3% more chocolate and make the coating more […]
A slice of the cake action
McVitie’s Cake Company will build on the success of the slices segment within the cake category with the introduction of two new variants. Set to be the biggest branded launches in the ambient Cake sector for more than two years, McVitie’s Digestive Slice and McVitie’s GingerNut Slice will complement the already highly successful Twix Slice […]
United Biscuits announces 2013 activity
United Biscuits (UBUK) has announced its 2013 Q1 activity including significantly upweighted NPD for the nation’s favourite biscuit brand, McVitie’s. Featuring brand new products and campaigns to drive growth into the Biscuits category, UBUK’s plans will ensure retailers have everything they need to help grow their biscuit sales throughout 2013. McVitie’s is adding more chocolate […]