Alpaca joins ‘sweeet’ family

United Biscuits (UB) has launched the latest TV advert in its now iconic McVitie’s ‘sweeet’ series, and the first for its new biscuit, McVitie’s DeliChoc. As well as showcasing the thickly coated Belgian chocolate biscuit with an intensely crunchy sensation, the advert introduces a brand new member of the ‘sweeet’ animal family – the alpaca. […]

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Healthier snacking

Kick starting the New Year with continued development and innovation, Walkers Shortbread has announced the relaunch of its Oatcake range that’s set to respond directly to the continued all year round demand for healthier snacking alternatives, while remaining true to its world-class craftsmanship and Scottish heritage. With newly improved recipes and a complete packaging makeover, […]

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Spooky biscuits and cakes

United Biscuits (UBUK), a leading manufacturer of biscuits and cakes, will be boosting retailers’ profits this Halloween with the launch of a spooky range of McVitie’s Mini products. UBUK’s Halloween biscuits portfolio will enable retailers to capitalise on the huge sales opportunity on offer through this popular seasonal occasion. Following the successful launch of McVitie’s […]

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Biscuit range for dessert lovers

United Biscuits (UBUK) has launched a delicious new addition to the McVitie’s Digestives portfolio that capitalises on the inherent link between McVitie’s Digestives and cheesecake. McVitie’s Digestives Cheesecake Creams consist of cheesecake inspired cream fillings sandwiched between two midi-sized McVitie’s Digestive biscuits for the ultimate sweet treat.  The new 168g roll wrap range is available […]

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Crawford’s celebrates 200 year anniversary

United Biscuits (UBUK)  is celebrating Crawford’s 200 year anniversary with the launch of a packaging redesign and a new range of 69p price marked pack’s (PMPs). Rolling out from April, the £23 million brand will deliver even greater value to shoppers through a reduction in price across its PMP range from 75p to 69p. UB is […]

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Oh crumbs

After 88 years of success, McVitie’s has made the mistake of changing the recipe of one of Britain’s best loved biscuits. The company has adapted the recipe to create a digestive containing more chocolate. A spokesperson from McVities’s claims that the recipe was only altered to include 3% more chocolate and make the coating more […]

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A slice of the cake action

McVitie’s Cake Company will build on the success of the slices segment within the cake category with the introduction of two new variants. Set to be the biggest branded launches in the ambient Cake sector for more than two years, McVitie’s Digestive Slice and McVitie’s GingerNut Slice will complement the already highly successful Twix Slice […]

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