Spooky biscuits and cakes
United Biscuits (UBUK), a leading manufacturer of biscuits and cakes, will be boosting retailers’ profits this Halloween with the launch of a spooky range of McVitie’s Mini products. UBUK’s Halloween biscuits portfolio will enable retailers to capitalise on the huge sales opportunity on offer through this popular seasonal occasion.
Following the successful launch of McVitie’s Mini shapes at the start of the year, UBUK is introducing two new Halloween variants – McVitie’s Mini Digestives Creepy Shapes and McVitie’s Minis Gruesome Gang.
Perfect for the whole family and those trick or treat occasions, McVitie’s Mini Digestives Creepy Shapes feature Mini Digestive biscuits, half coated in a layer of milk chocolate. With each bag containing a variety of spookily shaped biscuits from bats to ghosts, spiders and witches’ hats there’s something to give everyone a little fright. A collection of creepy characters make up the new McVitie’s Minis Gruesome Gang with each biscuit strip half-coated in a layer of milk chocolate, ready to be cracked ‘n’ snapped into four mini individual characters.
Each rolling out through September with an MRRP of £1.00, the McVitie’s Mini Digestives Creepy Shapes come in a multipack containing six 150g bags whilst the McVitie’s Minis Gruesome Gang are available in a carton with six two biscuit portions.
This Halloween will also see the return of the Limited Edition McVitie’s Jaffa Cakes Lemon and Slime, which proved to be a spookily successful treat for consumers in 2012. Available in a 15 portion carton, each McVitie’s Jaffa Cake has a dark chocolate topping, light sponge base and a lemon and lime centre, which will no doubt encourage spooktacular sales in the lead up to Halloween.
Mark Sugden, director market strategy & planning at UBUK, commented: “Halloween presents retailers with a vital sales opportunity thanks to the growing trend for consumers holding seasonal events and families taking time to go trick or treating. McVitie’s has huge consumer appeal so is the perfect brand under which to launch new Halloween variants. We’d therefore recommend that retailers are fully stocked up with our full range of limited edition products and take the time to create seasonal displays to gain shopper attention in their store this Halloween.”