Rising to the challenge
Ben Slater, writer/analyst at market intelligence provider Key Note, discusses the key challenges in the UK biscuits and cakes market.
Business, Candy & Gum, Functional & Free-from, Packaging, Savoury Snacks
McVities biscuit relaunch
United Biscuits has announced the relaunch of two long-established consumer favourites. This includes McVitie’s Jamaica Ginger and Lyle’s Golden Syrup Sticky Pudding Cakes – along with the launch of two new additions to the range.
Britain’s favourite treat
Nielsen, the global market research company, has revealed Britain’s favourite treat – Mrs Crimble’s Choc Macaroons.
Sweet innovation
My trip last month to the NCA Sweets & Snacks Expo in Chicago was a real treat that gave me the opportunity to see some of the trends that will be influencing the confectionery sector around the world in the coming months.
Flagship NPD for 2015
United Biscuits (UB) has announced the biggest NPD for the business this year with the launch of its new Jacob’s Cracker Crisps.
Oaty breakfast biscuits
United Biscuits has announced the re-launch of its McVitie’s Breakfast biscuit range, which includes the launch of two new products.
UB supports independents
United Biscuits has announced its latest commitment to the convenience and impulse category through the launch of its exclusive retailer Ambassadors Club. Comprised of 12 carefully selected independent retailers from both affiliated and unaffiliated sectors across the UK, the panel supports UB’s dedication to work in close partnership with its customers. The new United Biscuits […]
Alpaca joins ‘sweeet’ family
United Biscuits (UB) has launched the latest TV advert in its now iconic McVitie’s ‘sweeet’ series, and the first for its new biscuit, McVitie’s DeliChoc. As well as showcasing the thickly coated Belgian chocolate biscuit with an intensely crunchy sensation, the advert introduces a brand new member of the ‘sweeet’ animal family – the alpaca. […]
Better biscuits, better business
United Biscuits (UB) has launched its largest ever in-depot activation designed to increase growth in the sweet and savoury biscuit categories by driving distribution of its core and NPD lines in the convenience and impulse channels across the UK. The tour will see UB visit 43 depots across the UK beginning on 4 February and […]
Flavoursome recipe changes
United Biscuits (UB) has announced flavoursome changes to the recipe of baked snack Jacob’s Crinklys, supported by a significant launch investment. UB has delivered the ‘Tastiest Ever’ Crinklys by enhancing the existing flavours, Cheese & Onion and Salt & Vinegar, and adding a new Bacon flavour. The new, tastier Jacob’s Crinklys range is currently being […]
Twiglets meet the Stig
United Biscuits has launched a limited edition range of ‘Stiglets’, with an on-pack promotion teaming up Twiglets with BBC Worldwide’s Top Gear Track Experience and the ‘tame racing driver’, The Stig. Transforming the packaging of the iconic savoury snack, Twiglets adopts its new name and design for a limited period, offering UK consumers the chance […]
New look for biscuits range
United Biscuits has announced the introduction of new-look packaging and a revamped logo for its entire Jacob’s range. UB has invested in the initiative as the next stage in its masterbrand strategy, which the manufacturer kick-started in 2014 by bringing all savoury products under the banner of Jacob’s, with the exception of Carr’s. The redesigned […]
Christmas TV debut
United Biscuits has announced the Christmas TV debut of its most popular branded assortment, McVitie’s Victoria biscuit selection. Appearing on television for the first time in its history this festive season, the campaign will launch on 4 December. An investment of £1m will see the 60 second advert, created by Grey London, target high-profile programming […]
Savoury biscuits masterbrand
United Biscuits has launched a £10m advertising campaign for Jacob’s, its savoury biscuit and baked snack brand. UB is now bringing all its savoury biscuits and baked snacks under the single masterbrand of Jacob’s, including its crackers, crispbreads and flatbreads, and brands such as Mini Cheddars, Oddities and Twiglets. To promote the masterbrand, three 30-second […]