McVities biscuit relaunch

United Biscuits has announced the relaunch of two long established consumer favourites.

This includes McVitie’s Jamaica Ginger and Lyle’s Golden Syrup Sticky Pudding Cakes – along with the launch of two new additions to the range.

The aim of the new range is to provide an affordable, quick and easy after dinner solution that the whole family can enjoy.

The improved, modernised packaging, with increased presence for McVitie’s branding, and the addition of a brand new re-close label, make the uniquely sticky pudding cakes a tempting snackable treat to wrap up and save for later.

The updated packaging was introduced in response to consumer feedback for these brands, much loved and bought in the UK for over 50 years.

Abby Smith, brand manager at McVitie’s Cake Company, explains, “McVities Sticky Pudding Cakes form a strong part of the McVities Masterbrand, delivering exceptional taste and convenience to our customers, and the relaunch of the range is designed to meet consumer needs for easy to use, consistent and appealing packaging.”

They will be sold in the ambient cake fixture, however their dual usage as a cake or a pudding set them apart from other whole cakes.