McVitie’s launches Hobnobs Nibbles
United Biscuits-owned McVitie’s has extended its Nibbles range with the launch of a new variant – McVitie’s Hobnobs Nibbles.
Since launching in February this year, McVitie’s Digestives Nibbles have proved popular with shoppers. Available in a resealable pouch, McVitie’s Hobnobs Nibbles come in a bitesize format.
Rolling out from January across grocery and convenience, McVitie’s Hobnobs Nibbles will be available in a 120g pouch for £1.89 and an 80g PMP pouch for £1.
McVitie’s brand director Kerry Owens said, “The launch of McVitie’s Digestives Nibbles earlier this year marked a brand new proposition from us in the sweet snacking sector. The range has seen fantastic response from shoppers, and we’re excited to celebrate this new addition.
“McVitie’s Nibbles have continued to attract a younger audience to the brand, and opened up new snacking occasions for the market, so we are confident that consumers will respond equally well to this new oaty nibble in a delicious nibbly format.”