McVitie’s launches on the go range

Biscuits, snacks and cakes manufacturer United Biscuits has launched its first on the go biscuit range, McVitie’s ‘To Go’ snack packs.

Available in convenience stores across the UK, the twin packs are sold in multi pack (35g) and individual portion packs. Within the multi pack range, flavours include: McVitie’s Original, Milk Chocolate and Dark Chocolate Digestives, as well as McVitie’s Milk Chocolate Hobnobs. The individual portion packs are available for Milk Chocolate Digestives and Milk Chocolate Hobnobs. Prices range from £0.50-£1.59.

Kerry Owens, McVitie’s brand director at United Biscuits, said, “Our new ‘To Go’ range for McVitie’s marks an exciting innovation path for us.

“The way people are consuming snacking products has shifted in recent years, and we have invested significantly in research and shopper insights across all channels, to build and evolve our understanding of this. Busier lifestyles and an increasing decline in the traditional three meals a day, means snacking behavior is mirroring these changes, with shoppers today valuing convenience and portability in products, to make life that little bit easier.”

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