Trebor adds pots format to Softmint range

Mint brand Trebor is launching its Softmints product in a pot format in the UK.

The 100g pots come in both peppermint and spearmint Softmint variants. With its larger format, the new pot has been created to allow consumers to eat the mints on the go.

Oliver Wilcox, brand manager for Trebor, says, “Trebor Softmints pots will see the UK’s number one mint brand enter into a format that is growing quickly in the market. Trebor Softmints are the number three and four best-selling mint singles so we know that consumers love the product and are confident that they will be trade up to the pot to enjoy them in more places and in more occasions.

“The pot format is in double digit growth which offers a huge opportunity for both the category and retailers. Both variants are highly incremental to one another, with only 11% overlap between peppermint and spearmint, so retailers should stock up on both to ensure they can offer choice for their customers.”