Costcutter reveals 25th anniversary identity

Costcutter Supermarket Group has revealed a celebratory identity to help retailers to commemorate the company’s 25th year of trading. The new identity is being used by the company across a variety of channels including promotional materials for retailers, with a view to harnessing the consumer loyalty the brand has established.
Colin Graves, Costcutter founder and executive chairman says, “This is an important milestone for me and the company and we wanted to create something to mark this special year. The intention is for retailers to be able to maximise the strength and longevity of the Costcutter brand with their consumers, many of whom are loyal to them and us.”
The company is also commemorating the anniversary with its own exhibition and gala dinner this September 12th at the Hilton Metropole Hotel, Birmingham. “This event will be our most memorable and largest to date,” continues Graves. “The exhibition will provide opportunities for suppliers and retailers to come together, with some great “show deals” providing significant benefits to retailers attending. This September we will reveal our exciting plans to see the brand continue its growth and tackle the challenges ahead.”