Waitrose to supply Duchy Originals in Europe
Waitrose has signed a deal to supply Spanish department store El Corte Inglés with Duchy Originals, the range which the grocer acquired in 2009.
It’s the first deal that Waitrose has smade with a premier European multiple to sell its products. El Corte Inglés will stock a range of Duchy Originals from Waitrose in 50 of its shops.
For Waitrose, the Duchy move is part of a bigger plan to seal more supply deals in Europe.
Rupert Ellwood, international growth manager at Waitrose states, “Expanding our business into Europe supports our long-term growth plans to make the Waitrose brand accessible to more people in more places.”
