Tangerine acquires Wham and Highland Toffee

Tangerine Confectionery has acquired the Wham and Highland Toffee brands from Millar McCowan, which recently entered administration.

The acquisition of both brands is part of an ongoing growth strategy for Tangerine, which has seen its turnover quadruple to more than £160 million in the last five years.

The Wham brand has expanded into new flavours and formats including minis and sharing bags in recent years. The acquisition means that Tangerine now has six out of the top ten chew bar brands, including Barratt Refreshers, Sherbet Dip Dabs, Sherbet Fountains, Black Jacks and Fruit Salads. Highland Toffee will broaden Tangerine’s more traditional confectionery offering alongside brands such as Taveners, Lion and Jameson’s.

Alison Lewis, marketing director, for Tangerine Confectionery, says, “To have secured the Wham and Highland Toffee brands is a significant step for the business.”