Kellogg’s Rice Krispies Treats launches new flavours

Kellogg’s Rice Krispies Treats is introducing two new flavours – Birthday Cake and Cookies ‘n’ Creme.

The new flavours will be available at US retailers from January 2018. Birthday Cake features colourful rainbow sprinkles and a creme drizzle, while Cookies ‘n’ Creme contains chocolate cookie crumbles and a creme coating.

Both flavours will be available in the Rice Krispies Treats write-on wrappers to create custom messages of encouragement and love, the company says.