Burton’s new Wagon Wheels Teacakes

Burton’s Biscuit. Co. has introduced a new product from one of the UK’s best-loved biscuit brands, with the launch of Wagon Wheels Teacakes.

The new product incorporates Wagon Wheels’ distinctive taste and texture in a mallow teacake with a jam-filled centre.

Mandy Bobrowski, Burton’s Biscuit Co.’s UK and Ireland marketing director, says, “We’re introducing a modern twist to a traditional teacake, targeting value conscious consumers looking for a great-tasting, but slightly less filling treat  that’s ideal for sharing with friends and family.”

Wagon Wheels Teacakes (120g; RRP 70p) feature a  new pack design and comprise eight teacakes per pack, in outers of 14.