Merry Crispmas – seasonally flavoured crisps

Tesco’s new seasonally flavoured crisp selection has been nicknamed the ‘Crispmas Dinner collection’ and includes a rather unusual snack selection – a complete Christmas dinner in crisps.

As starters there’s Wensleydale and cranberry cheese flavour or spiced gammon crisps; then there’s Christmas dinner in the form of roast turkey and stuffing with onion gravy flavour. As a dessert, there’s the UK’s first ever sweet crisps in the form of mince pie flavor, which are seasoned with dried fruit, spices and buttery pastry.

The crisp selection is aimed at the growing hand cooked premium crisp market, which has risen by 20 per cent in the last year. Tesco crisps buyer Chris Gee says, “These limited edition crisps have been launched with the party season in mind. We’ve worked with some of the UK’s top crisp making experts and have selected premium grade potatoes and carefully selected seasonings.”

The crisps were inspired by Michelin-starred gourmet chef Hans Van Wolde, who is known as the Dutch Heston Blumenthal and who worked with Tesco’s suppliers on creating unique vanilla salt crisps.