Chupa Chups launches Good For You lollipops

Chupa Chups launches Good For You lollipops

Leading sugar confectionery company Perfetti Van Melle is expanding its Chupa Chups sugar free range with the launch of its Good For You lollipops.

The Chupa Chups lollipops come in Strawberry, Orange and Cherry flavours and are sweetened with natural, premium quality stevia.

The lollipops are aimed at those who still want to treat their families whilst reducing sugar where possible. As well as containing added fibre and vitamin C, the 6g lollipops also use vegetable and herb extracts for natural colouring.

Perfetti Van Melle’s trade marketing manager, Mark Roberts, said: “We’re seeing numerous trends altering shopper missions, most notably people are now more health conscious and are looking towards alternative products, which retailers need to ensure they’re stocking.

“We’ve developed this product to optimize portion size, while still satisfying the desire for a sweet treat, meaning shoppers don’t have to feel guilty about treating themselves or their family. The added benefits such as vitamin C, fibre and natural colourings and sweeteners also make them appealing to a more health conscious consumer than traditional confectionery, which builds on our commitment to deliver choice”.

Chupa Chups Good For You lollipops come in bags of 12 and RRP at £1.39.

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