Soreen introduces Easter mini loaves

Soreen introduces Easter mini loaves

Malt loaf brand Soreen has announced the launch of its new Chocolate & Orange Mini Loaves for Easter 2020.

The mini loaves will be sold in multipacks of five, with each bar individually wrapped and coming in at under 100 calories, making for a tasty but healthier Spring treat.

Bethan Brown, marketing director at Soreen commented: “In the lead up to the Easter break, which is traditionally a time of indulgence, we tend to find that parents are interested in healthier choices for their children.

“Our colourful packaging is perfectly fitting for Spring but offers families a tasty treat that comes in at under 100 calories per mini loaf (98kcal), comprises 50% less sugar and 67% less fat than the average Easter cake bar, as well as being a source of fibre.

Soreen introduces Easter mini loaves“What’s more, Soreen’s Spring Mini Loaves contain no reds in their nutritional traffic lights. We took the decision to feature the traffic light nutritionals on the front of our packs in 2017 to make it easier for parents to make healthier choices.

“Whilst our Spring Mini Loaves are aimed at young families, we’re certain that they’ll be enjoyed by everyone.”

The Soreen loaves will be listed with a recommended retail price of £1 in Asda, Sainsburys, Morrisons, Aldi and Lidl from 27 February until Easter weekend 2020.

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