Wall’s Pastry expands chicken pastry range with introduction of Chicken Scotch Egg

Wall's Pastry expands chicken pastry range with introduction of Chicken Scotch Egg

The UK’s number one sausage roll brand, Wall’s Pastry, has expanded its healthier snacking range with the development of its first Chicken Scotch Egg.

The Chicken Scotch Egg has been developed as a healthier alternative to a traditional pork Scotch Egg, with 2.1g of saturated fat, 9g of fat and 197 calories in the 113g product.

This product is the third in the Wall’s Pastry healthier chicken range, which launched in stores earlier this year. The range also includes the Wall’s Pastry Chicken Jumbo Roll and a four-pack of Wall’s Pastry Chicken Rolls with Sage & Onion. This expansion follows a period of healthier snacking developments for the pastry giant, after it entered the healthier food-to-go category with its vegan sausage roll alternatives in 2019.

Mike Holton, brand manager at Wall’s Pastry said: “Our category research has shown that there is currently a gap in the market for chilled chicken pastry products and after seeing the success of our chicken pastry rolls, we wanted to continue to expand our range and provide consumers with an innovative and healthier twist on their traditional favourites.

“We’re really excited to be launching a new product that provides a healthier on-the-go and snacking alternative. Whether it’s a quick bite or a lunchtime treat, we want to offer a high protein snack to consumers who are looking for something a little different without any added guilt.

“The Chicken Scotch Egg recipe, as well as our other chicken-based products, were developed with health-conscious consumers in mind. We wanted to create an additional product that delivers first on flavour, but also contains significantly less fat, whilst offering an alternative to the red meat, pork-based product.

“With flexitarianism continuing to rise, it’s clear that there is still a growing trend towards alternative protein products. The younger generation are conscious, more now than ever, of the health and environmental impact of their food.”

The Chicken Scotch Egg has been developed by Addo Food Group and is made with 100% British chicken, onion, garlic, nutmeg and a blend of fresh herbs including sage, parsley and coriander coated in a golden crumb.

Holton added: “The egg has a succulent and moist texture, which is perfectly seasoned with sage, onion and plenty of spices, and is encased in a golden crumb shell. The scotch egg, inspired by the nation’s favourite dinner, offers a roast chicken flavouring and is ideal for those wanting a healthier snacking option.”

The Chicken Scotch Egg will be available at selected Asda and convenience stores across the UK from June.

  • Be sure to follow Sweets and Savoury Snacks World on Instagram for visuals of more new product releases, including this one.

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