pladis launches Jacob’s Mini Cheddars Smoky BBQ in PMP format
pladis is launching Jacob’s Mini Cheddars Smoky BBQ in a 105g price-marked pack (PMP) for independent retailers.
The new sharing format for the £68.4 million bestselling brand will help retailers capitalise on consumer demand for relaxed sharing moments and evening consumption occasions, according to pladis.
“Jacob’s Mini Cheddars are already a store-cupboard staple for 35% of UK households,” explained Christopher Owen, marketing controller at pladis UK&I. “And this launch represents a sizeable opportunity for independent retailers to boost larger-format bagged snacks sales with a new take on a shopper favourite.
“We recognise that PMPs are a key format for independent retailers – generating a third of sales in convenience – and our existing Jacob’s sharing packs have been leading the way, with a strong performance in the channel over the past year. However, there’s definitely scope for driving this further.
“Sharing formats have played an important role in bringing families and households together during a tumultuous 2020 and, whether consumers are spending time indoors with their households or picnicking in the park with friends, we predict sharing will remain a key trend throughout the rest of the year. Therefore, we wanted to help retailers capitalise on this opportunity to grow sales of sharing PMPs.
“The Smoky BBQ variant of Jacob’s Mini Cheddars is one of our most popular flavours – particularly in the convenience channel, where our Smoky BBQ flavoured products makes up 32% of sales for the brand5. By introducing this successful variant in a PMP sharing format we’ll help independent retailers drive sales in the category – plus make it even easier for shoppers to get hold of a tasty snack which they can tuck into with friends or family.”
Jacob’s Mini Cheddars BBQ PMP will be available to independent retailers and wholesalers in a 105g sharing pack format at an RRP of £1.00, from early August. Packaging will be recyclable through pladis’ partnership with Terracycle.
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