Bonds of London launches ‘Stay Positive’ sweets range
During difficult and challenging times for all, UK confectionery brand Bonds of London is partnering with The Mix charity to create a range of sweets that promote and financially contribute to its cause.
The Mix is the UK’s leading digital charity providing essential support to under 25’s, offering free, confidential and multi-channel support services including counselling, helpline and crisis support. Young people can go to The Mix with any issues they’re facing – from sexuality to bullying, mental health to homelessness and more.
To share the love, Bonds has created a range of sweets designed to give to friends and family as little ‘pick me ups’; the range of sweets share four positive messages. For every pack sold Bonds will contribute 5p to The Mix charity.
“Bonds of London confectionery has become a trusted brand over its 120 years and we’re proud to be collaborating with and supporting The Mix charity,” commented Helen Bradshaw, Sales & Marketing director.
The Bonds ‘Stay Positive’ range consists of:
- Bonds ‘Brighter Days’ with Mini Pencil Bites, 140g bag
- Bonds ‘Pass on the Love’ with Heart Gummies, 140g bag
- Bonds ‘Squeeze the Day’ with Sherbet Lemons, 150g bag
- Bonds ‘In This Together’ with Cherry Jellies, 140g bag
The range of ‘Stay Positive’ sweets will be part of the Bonds brand, available for retailers to buy from the Bonds Field Sales team, Hancocks Wholesale Stores, Hancocks.co.uk and Bonds’ World of Sweets sales team.
UK convenience and newsagent retailer, McColl’s, will be one of the first retailers to list the new Bonds ‘Stay Positive’ bag range and will be available in stores nationwide from 25 November 2020.
- Be sure to follow Sweets and Savoury Snacks World on Instagram for visuals of more new product releases.