Mentos launches limited edition Candy Cane mints
Mentos is launching Christmas-themed printed sweets this Autumn with the introduction of its new Candy Cane variant. The limited-edition multipacks contain three rolls filled with 14 festive sweets.
Available now until the end of the year, the new vanilla mint flavoured candies provide an alternative to the heavily saturated chocolate confectionery market, according to the brand. Sugar confectionery is reportedly seeing a rise in popularity at Christmas time with sales growth of £1.9 million in 2019 vs the previous year. The new launch from Mentos taps into this demand and its standout flavour and packaging is sure to draw attention on shelf, according to the company.
Sarah Elmer, Mentos brand manager said: “We’re thrilled to launch Mentos Candy Cane in the UK for the first time this year. It was very popular in the states, so we are hoping we can replicate this success this side of the Atlantic.
“With Christmas starting earlier and earlier every year, and more competition amongst stores and sectors, retailers can take advantage of the surging demand for festive confectionery with this delicious limited edition. It’s a unique, playful twist on our classic Mentos Mint that is sure to bring joy.”
Mentos Candy Cane multipack rolls also cater to current consumer purchase behaviour. The individually wrapped rolls (x3) do not carry any cross-contamination risks. With four humorous festive messages and bold red packaging, Mentos believes its packs are perfect for retailers’ seasonal confectionery displays. The pack of three rolls retails from £1.
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