Perfetti Van Melle prepares for summer
Perfetti Van Melle is preparing for summer by launching Mentos Mix on the Beach, a limited edition pack of chewy confectionery in fruity cocktail flavours.
Mentos reveals new on pack promotion
Mint brand Mentos has launched a new on pack loyalty programme, aimed at boosting sales.
Mentos launches media campaign
Mentos has announced that a TV advert will run nationally this autumn/winter as part of its £2.3 million media campaign.
Mentos Shakies in multipack launch
Following a successful roll out of singles packs, Mentos Shakies has introduced a new multipack containing four rolls.
Mentos takeover taxis
Mentos is bringing its ‘Who Says No to Mentos’ campaign to the streets of London, with a high profile taxi takeover activation.
A fun, young brand
Mentos has teamed up with digital music service Spotify to launch Mentos Freshener.
Raising awareness
Mentos has been unveiled as an official sponsor of BT Sport Rugby Aid in association with UK daily newspaper The Sun.
Price marked sharing bags
Perfetti Van Melle has introduced a range of £1 price-marked packs (PMPs) across its best-selling sharing bags to drive rate of sale and profits for retailers in the UK during the summer months.
Emerging economies drive gum sales
Global retail value sales of gum totalled $26.4 billion (€19.5bn) in 2012, up two per cent on 2011 (constant 2012 prices/fixed 2012 exchange rates).
One’s good. Three’s better
Following the successful launch of Mentos 3 Layers earlier this year Perfetti Van Melle is expanding its Mentos 3 Layers range with the addition of a Fruity Fresh blackberry-kiwi-strawberry variant. The combination of three layers of chewing gum that delivers a longer lasting flavour and unique chewing experience has proved extremely popular with consumers. Aimee […]
Two new TV campaigns for Mentos gum
Perfetti Van Melle has introduced two UK tv campaigns across its range of Mentos chewing gum. The two new TV adverts featuring Mentos Gum stick packs and new Mentos 3 Layers will run on national television throughout May and June.
Perfeti Van Melle expands ranges
Perfetti Van Melle has launched new products in both its Smint and chewing gum ranges.