Mentos Say Hello returns to get the nation talking

Mentos candy brand, has announced the return of its ‘Say Hello’ campaign for 2018. With a limited-edition run of singles packs, Mentos will once again encourage consumers to bond, but this time over sweets printed with the brand’s bespoke ‘emoticons’.

With an average of 60million emojis sent on Facebook every day, the trend of using the mini icons to express ourselves is showing no signs of slowing.

But rather than use the emojis online, Mentos is encouraging people to step away from their smartphones and share them in the real world.

The brand has designed 22 of its own characters inside each special pack. According to the brand, the icons turn each chewy candy into a talking point, perfect for breaking the ice when meeting someone new. Thanks to the fun of not knowing what they’re going to get, shoppers will also be enticed to make repeat purchases.

Mark Roberts, trade marketing manager UK, Perfetti Van Melle, says, “Mentos is a top ten confectionery brand in the UK and we pride ourselves on bringing people together. Last year’s campaign proved a huge success, so it was a no brainer to bring it back for 2018, this time centred on language we all use – emoticons

“Our supporting £2.5m media campaign, which includes widespread advertising and POS, will ensure we maximise our reach and get the nation sharing Mentos.”

The limited-edition candies will be featured in the best-selling Mentos mint and fruit single rolls, along with multipacks and will arrive in the UK from August.