Making people smile

Conscious of how dreary January and February can be, Devon based Portlebay Popcorn is running a campaign on social media to make people smile throughout these winter months.

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Refreshment with a kick

Wrigley is giving retailers a shockingly fresh sales opportunity with the launch of new Airwaves Extreme, offering consumers ultimate refreshment with an intense kick!

Chocolate blockbuster

Chocolate maker Thorntons is making its first entrance into the competitive UK chocolate block market. Thorntons will launch two new chocolate bars in October 2014 heralding an exciting new phase in its brand extension and development. The total chocolate market is worth £3.99bn with the block category accounting for £584m, presenting Thorntons with a category-enhancing […]

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Sour candy campaign

Lovers of all things sour are being encouraged to ‘Get Sour Now!’ and share a photo or video of their ‘sour face’ thanks to a new social media campaign for Bon Bon Buddies’ own-brand sour candy range. Brain Blasterz was the first own-brand range to be developed by Bon Bon Buddies, and, since its launch […]

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Fruit snack for kids

Crushed Ltd is launching ‘Crushed Fast Fruit Snack,’ a snack made from 100% fruit in a bid to provide a fun and healthy way for children to enjoy fruit ‘on the go’. Crushed comes in two flavours, apple and banana or apple and strawberry, with plans for other apple variations to be released later in […]

Baked vegetable snack for kids

Printpack has announced that it will be partnering Kooks Snacks for the launch of its new baked vegetable snack brand Zoobs. Introducing its Pizza Margherita and Tangy Cheese flavours with major UK retailers in January 2014, Zoobs is set to start a trend for a whole new healthy snacking market targeted at kids aged between […]

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On-pack film promotion

The makers of Butterkist popcorn, Tangerine Confectionery, are set to reaffirm consumers’ affection for the brand  with the launch of an exclusive on-pack promotion with Universal. To reinstate its powerful motion picture connections and widen its market appeal, Tangerine Confectionery has been working in partnership with Universal to create money-can’t-buy-experiences and movie related prizes that […]

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Brand commits to charities

United Biscuits (UBUK), manufacturer of biscuits and cakes, is demonstrating its commitment to supporting charities close to its business by announcing a new partnership for McVitie’s Penguin with the Zoological Society of London (ZSL). As part of the partnership, which will run until May next year, McVitie’s Penguin has committed to donating £80,000 to ZSL […]

Second brand extension for Rowntree’s Randoms

Nestlé Confectionery’s Rowntree’s Randoms brand is set to launch its second brand extension of the year with the innovative Rowntree’s Randoms Rip’ems. Available from 22April, Rip‘ems consists of eight peelable strings in four fruity flavours (apple, blackcurrant, orange and pineapple). Its bar shaped format is the first of its kind for the sugar confectionery market, […]

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Sweets & Savoury Snacks World