Cadbury Dairy Milk in new flavours campaign
Mondelēz International-owned Cadbury Dairy Milk will return to TV screens across the UK in the new year as part of a new £4 million ($4.9m) flavours campaign.
The campaign, which starts on 9 January, will showcase the range of Cadbury Dairy Milk flavours and remind consumers of the diverse portfolio of chocolate bars, including popular classics and modern innovations, the company said.
The campaign will see the return of Keith from the 2015 advert, followed by a social media campaign, OOH and PR activity – all focused around a new interactive, music theme.
Francesco Vitrano, marketing director for Cadbury Dairy Milk at Mondelēz International, explained, “Focusing our campaign on the full range will encourage consumers to trial new variants or re-trial a forgotten favourite and provides a significant opportunity to drive incremental sales, so retailers should stock up across the range to make the most of increased awareness.”