Mentos reveals new on pack promotion
Mint brand Mentos has launched a new on pack loyalty programme, aimed at boosting sales.
The Me & You programme gives Mentos fans access to a unique code which unlocks a series of offers on experiences. With partners including Entertainment One UK (eOne Films UK), Jongleurs, English Heritage, British Military Fitness, TeamSport, Lucky Voice and Sticky9, Mentos believes the incentive will boost sales.
As part of the programme, which was developed by partnership specialists Mediator Communications, shoppers need to obtain a code found inside the packaging (singles across all channels, multipacks in the grocery channel and £1 PMP packs in convenience and wholesale outlets) and then enter it online to receive one offer, some of which are free.
Me & You experiences include 2-4-1 cinema tickets or comedy nights, online karaoke subscriptions, days outs and free exercise classes. `
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