Lir Chocolates expands Baileys Easter range with Luxe Mini Eggs
Leading Irish chocolatier, Lir Chocolates, is expanding its Easter range with the launch of its Luxe Mini Eggs, following the success of its popular Strawberries & Cream and Salted Caramel Easter Eggs. The new Luxe Mini Eggs (£5) are now available to consumers from the Lir Chocolates website www.lirchocolates.com.
As consumers continue to seek out special, little moments of indulgence every day, these eggs are the perfect adult-only treat, says Lir. The eggs come in packs of nine, each filled with a creamy chocolate Baileys filling and encased in a smooth milk chocolate gold-finished shell. This sharing pack taps into the growing number of consumers who are looking to indulge in bite sized sharing pieces rather than large bars, perfect for ‘Me’ moments.
Katie Byrne, brand manager at Lir Chocolate’s said: “Consumers more than ever are treating themselves to little luxury items, known as the ‘lipstick effect’ so we still expect to see a high volume of sales of chocolate around Easter – more so than in other years.”
“At times like these, consumers like to seek out comfort in well loved brands that they trust and know as it removes any residual risk. They are more likely to go with a brand they love with versus one they are not familiar with, which is why the Baileys range always perform well around occasions such as Easter and Christmas.”
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