Doughlicious launches into Waitrose
Premium cookie dough brand, Doughlicious, has announced the launch of its new Waitrose collection, including an exclusive flavour.
Doughlicious has become the first cookie dough brand to hit the premium retailer’s shelves in 217 of its stores nationwide.
The range, which is 100% gluten-free, includes three flavours: Chocolate Chip, Vegan Cranberry Oatmeal and new and exclusive to Waitrose, Chocolate Triple Chip. These will be stocked in the frozen aisle as part of Waitrose’s aim to expand its premium frozen offering.
“We are absolutely delighted to be launching into Waitrose stores and can’t wait to unveil our new and exclusive flavour, which can only be purchased from Waitrose instore and online,” says Kathryn Bricken, founder of Doughlicious. “Demand for our cookie dough is ever growing, so it’s fantastic to be able to offer our customers another way to purchase our products, whilst also attracting a whole new group of Waitrose consumers.”
Chocolate Triple Chip is Doughlicious’ newest creation and promises to be the answer to every chocolate-lover’s cookie craving. A delicious blend of Luker Chocolate’s sustainable, single origin Colombian dark, white and milk chocolate chips, all wrapped up in a rich and chocolatey dough, Triple Chocolate Chip has chocolate power in every gooey bite, according to the brand, and is ready to eat after just 14-18 minutes in the oven.
Doughlicious ready-to-bake cookie dough offers a convenient way to create beautiful and delicious cookies and cookie based recipe’s in a flash. Made using the best gluten free ingredients, each pack of Doughlicious dough is portioned into six balls to bake as many or as few as you want.
“Baking continues to be hugely popular, but many people don’t have the time to fuss with all the ingredients,” continues Bricken. “We make the most amazing tasting cookies that happen to be 100% free-from thanks to our unique blend of gluten-free flours. We also offer dairy-free, organic and vegan flavours and everything is made with the finest ingredients and no artificial additives or preservatives – just like you’d make at home. They are the perfect speedy option for cookie lovers and we expect them to be very popular with Waitrose customers who enjoy fine food and convenient formats.”
Doughlicious produces its range of ready-to-bake dough in its own London based, eco-friendly factory, powered by renewable energy. All ingredients are sourced from reputable suppliers who adhere to the brands’ high standards of quality, animal welfare and sustainable production methods.
Doughlicious Chocolate Triple Chip is available in the frozen aisle in Waitrose stores nationwide, RRP £2.99 with a 20% introductory offer for the first 4 weeks.
Chocolate Triple Chip is exclusive to Waitrose however other flavours in the Doughlicious collection are available in M&S, Whole Foods Market, Planet Organic, Costco, Selfridges and other fine food retailers throughout the UK.
For more information on Doughlicious visit www.doughlicious.co.uk, where you can also order online.
