Chocolate of gods

Willie’s Cacao is launching seven new products in a new, more accessible size, and most notably, branching out into milk and white chocolate.At the same time, BrandOpus have redesigned the range to strengthen the brand identity and simplify communication.

Willie Harcourt-Cooze is making his single estate eating chocolate available in a new, single 50g square. Milk of the Gods is made with 44% Rio Caribe, its complex notes of coffee and nuts dancing with the milk. The light,creamy El Blanco is a first because unlike most white chocolates, sugar is its smallest not largest ingredient, and it is made with unrefined cocoa butter so maintaining the distinct notes from the cacao.

BrandOpus developed a new confident and consistent identity for Willie’s Cacao, with the individual personalities of each product evoked through the use of colour and distinctive typography. The result is a simplified pack that achieves greater standout on shelf and is easier to navigate.