Forest Feast creates new vegan Chocolate Dipped Fruit
UK snacking brand Forest Feast has announced the launch of an innovative new range of Vegan 60% Cocoa Dark Chocolate Dipped Fruit set to take the UK snack category by storm, doubling the brand’s offering at Waitrose.
More and more consumers are looking to making better choices when it comes to snacking, with recent stats revealing that Google searches for “healthy snacks” are up 110%. Forest Feast’s new range taps into consumer demand, delivering a more mindful option in confectionery that still gives a delicious taste of indulgence.
Standing apart from its few competitors, the range is also 100% vegan and gluten-free, using real chunks of sustainably sourced fruits. Each of the three variants are handcrafted and packaged in Ireland using quality ingredients, offering a clear trade-up option, for the one in seven shoppers willing to pay a premium of brands that offer traceability.
The full range includes:
- 60% Cocoa Dark Chocolate Sour Cherries: Super-sour cherries pieces smothered in 60% cocoa dark Belgian chocolate, to create a sweet and sour contrast that’s a full-on decadent delight.
- 60% Cocoa Dark Chocolate Mango: Sweet and juicy, sustainably sourced dried mango strips covered in 60% cocoa Belgian dark chocolate.
- 60% Cocoa Dark Chocolate Mountain Figs: Forest Feast’s figs come from rugged mountains and are gently sun-dried to lock in their goodness and juicy-sweet taste. Each piece is drenched in 60% cocoa dark Belgian chocolate.
Bronagh Clarke, marketing director at Forest Feast said: “We have seen chocolate dipped fruit gain huge traction in the US and so it’s only a matter of time before it lands here in the UK in a big way – home-made options are already popping up all over Instagram and Pinterest.”
Continuing on the range itself, Clarke says: “The trajectory of healthier snacking options has been on the rise for a while, which has seen huge innovation in the category – but nothing like this. We’re really excited to see this range land in stores. As the only 100% vegan and gluten-free option out there in dipped chocolate fruit, we’re going to really deliver for shoppers and hopefully in turn grow the category too.”
Forest Feast’s Dark Chocolate Dipped Fruit range is available now in Waitrose at an RRP of £3.50.
For more information, visit: forestfeast.com/product-category/premium-dried-fruit.