Asda bags new Jealous Sweets Medley products
Asda is to expand its plant-based offering by securing exclusive distribution of Jealous Sweets’ new Medley Range at a price point of £1 RRP per 80g bag. The new range’s size, price and variety focus is set to take Jealous Sweets flavour-rich plant-based sweets to mass market consumers at an accessible price.
The Jealous Sweets Medley Range comprises two varieties; Jealous Medley and Zingy Medley; and contains a mixture of newly developed sweet formats, such as Sours and Berries alongside Jealous Sweets well-established favourites including Tangy Worms, Grizzly Bears, Happy Bears, Love Bears, and Fizzy Friends.
Jack Clayton, confectionery buyer, Asda comments: “We’re thrilled to be exclusively stocking Jealous Medley Mix in our stores and expanding the popular range. We are proud to be an inclusive retailer and offer sweet treats which are suitable to all customers no matter their dietary requirement or lifestyle choice at great value.”
Imran Merza, co-founder and chief candy magician, says: “Not only do our Medleys deliver on shockingly shameless taste, but they also provide a textural sensation when combined together. We have carefully selected the sweets that complement each other, like a master chef, escalating the experience to a glorious fruity crescendo. We know that the Medley range is going to open up a huge new market for us, and we are extremely excited to be doing this with a great partner in Asda.”
Jealous Sweets Medleys add texture as a key ingredient in the sweet eating experience combining intense waves of flavour, moorish chewing sensation and a mouth-watering, powerful fruit punch. Each mix has been hand-selected to compliment the sweet eating experience and enhance the flavours of each variety. The range includes:
- Jealous Medley, 80g RRP £1 – A mix of Zingy Sours, Grizzly Bears, Tangy Worms, Fizzy Friends and Berry Foams
- Zingy Medley, 80g RRP £1 – A mix of Berry and Zingy Sours, Tangy Worms, and classic Fizzy Friends
All varieties are 100% plant-based and are approved by the Vegetarian Society as vegan. They are made with real fruit juices, are gluten free and 100% gelatine-free.