NOMO announces launch of new products
NOMO has announced the launch of a whole host of new products for 2021, with four new creations set to delight fans across the UK.
Since launching in 2019, NOMO has become a staple of the confectionery industry, officially the number one vegan and free-from chocolate brand in the UK worth £9m in RSV with the greatest market share (24.4%).1
In the latest year, NOMO has secured a loyal shopper base who buy the brand more frequently than any of its competitive set, on average twice as often, according to the company. This immense popularity amongst loyal and new consumers has inspired the brand to welcome further products to the fold.
NOMO’s new products include:
NOMO Choc Orange Crunch Block Bar (82g)
The new bar on the block is the choc orange crunch. The 82g product is made with NOMO’s much-loved creamy choc recipe and flavoured with natural orange with a subtle cocoa nib crunch.
Chocolate orange is having a major resurgence and NOMO says it wants to make sure no-one misses the trend by creating the only orange vegan chocolate that is also free from the four major allergens.
The new creation will launch in Holland and Barrett on 6 September.
NOMO KIDS 3 Pack Choc Lollies (37g)
NOMO Kids 3 Pack Choc Lollies features a three pack of vegan creamy choc ‘monster’ lollies, perfect for little tummies.
Mo, Jo and Flo are the motley monster trio on a mission to ensure as many kids as possible can enjoy delicious chocolate, no matter their allergy, intolerance or dietary requirements.
NOMO Kids 3 Pack Choc Lollies will provide parents and caregivers with much needed reassurance that their kids can safely enjoy a chocolatey treat.
Mo, Jo and Flo will be on shelves in Sainsbury’s on 2 August and Holland and Barrett on 6 September.
NOMO Giant Buttons (110g)
NOMO is launching its much-anticipated sharing bag of giant buttons in its two best-selling flavours – caramel & sea salt and creamy choc.
The drop shaped buttons are imprinted with NOMO’s logo and make the perfect snack for sharing with friends and family, according to the brand.
It has also been tipped to become a staple for Britain’s budding bakers – NOMO says the buttons are perfect for decorating and melting down to create delectable masterpieces.
The caramel & sea salt giant choc buttons will be available to buy in Sainsbury’s from 2 August. Its creamy choc counterpart will hit Waitrose on 27 September.
Jacqueline Tyrrell, brand manager of NOMO, said: “We’re incredibly proud to be expanding our chocolate range as NOMO continues to grow. Our brand aim is to ensure that we have a NOMO product for every occasion. We strive to deliver the best of mainstream flavours and the addition of the sharing bags and kids 3 pack lollies to the range means that our consumers can enjoy our products in more ways – our new products will help to open our brand up to a new customer base. We are so excited for NOMO fans both old and new to try these new creations in the coming months.”
“Each of these products is made with rainforest alliance certified cocoa, so you can enjoy your chocolate knowing it’s kind to the environment. The new products will initially be available in selected Sainsbury’s, Waitrose and Holland & Barrett stores, with more retailers to follow later this year.”
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