Border Biscuits strengthens UK foothold with Sainsbury’s deal

Border Biscuits strengthens UK foothold with Sainsbury's deal

Independent biscuit manufacturer, Border Biscuits, is set to strengthen its UK foothold through a landmark partnership expansion with supermarket chain Sainsbury’s.

The deal will see Border Biscuits more than double its presence across the supermarket giant’s main retail estate, bolstering its availability UK-wide.

Border Biscuits retail range will now be stocked in almost 1,400 Sainsbury’s stores across the country. Over 200 of those will now carry fifteen SKUs from the Border Biscuits range, including four debut products.

Available on the supermarket’s shelves nationwide, the award-winning biscuit manufacturer continues to drive innovation following its first foray into the fast-growing ‘chocolate biscuit bar’ category.

The independently run business is aiming to emulate the success of its Dark Chocolate Ginger Bars with two new flavoured bars; Milk Chocolate Ginger Bars and Dark Chocolate Ginger & Orange Bars.

Meanwhile, as lockdown measures ease, on-the-go snacking has continued to rise. Border Biscuits is set to cater for the shift in consumption habits with the launch of a convenient ‘Snack Pack’ format, featuring twin individual-wrapped mini packs.

Completing the line-up of new additions launching across Sainsbury’s in-store and online range, a Luxury Chocolate Sharing Pack features two brand new Border Biscuit varieties in the form of Dark Chocolate Raspberry and Milk Chocolate Salted Caramel. The two new flavours are joined by the brand’s famous Dark Chocolate Gingers, Light & Chocolatey Viennese Whirls and Milk Chocolate Shortbread Rings as consumers continue to enjoy catching back up with friends and family.

Alex Sano-Davies, head of grocery at Border Biscuits, said: “With snack brands dominating new product development last year, our own innovation pipeline has been key in the expansion of this brilliant partnership with Sainsbury’s.

“Driven by the needs of modern consumers, the range further cements Border Biscuits as a genuine category innovator, while placing us one step closer to achieving our ambitious growth targets for 2021 and beyond.”

The products available across Sainsbury’s are:

  • Dark Chocolate Ginger & Orange Bars 6-Pack (New)
  • Milk Chocolate Ginger Bars 6-Pack (New)
  • Snack Pack 260g (New)
  • Luxury Chocolate Sharing Pack 365g (New)
  • Classic Recipes Sharing Pack 400g
  • Dark Chocolate Gingers 150g
  • Dark Chocolate Gingers & Orange 150g
  • Milk Chocolate Gingers 150g
  • Light & Chocolatey Viennese Whirls 150g
  • Lemon Drizzle Melts 150g
  • Strawberry Drizzle Melts 150g
  • Sweet Memories Butterscotch Crunch 135g
  • Buttery Sultana Melts 135g
  • Golden Oat Crumbles 150g
  • Old Fashioned Ginger Crunch 150g
  • Dark Chocolate Ginger Bars 6-Pack

For more visuals of the new Border Biscuit offerings, head to our Instagram page @sweetsnsavoury

Related content

Leave a reply

Sweets & Savoury Snacks World