Cathedral City refreshes Nibbles line
Saputo Dairy’s Cathedral City Cheddar cheese brand has announced a refresh of its popular snacking line – Cathedral City Nibbles.
Packs of Cathedral City Nibbles have now moved to a bold new packaging design, aiming to broaden appeal and recruit new family buyers. The new outer pack, featuring an eye-catching smiling face in vibrant colours, will enhance shelf visibility and drive appetite appeal, according to the brand, while clearly calling out the product’s format and suitability for packed lunch occasions. Engaging inner bag designs meanwhile invite younger consumers to play and to learn by mimicking the faces portrayed and answering fun Q&As on back of pack
Alongside the design revamp, new Cathedral City Nibbles’ outer bags will also move to new packaging substrate, made with mono-polyethylene laminate, and can be recycled with plastic bags at large supermarkets.
Neil Stewart, Cathedral City marketing controller, comments: “Our ongoing ambition is to build a sub-brand that resonates with cheese-loving families. Our Nibbles product renovation seeks to address this, with a fun, engaging and appealing pack design, combined with a more sustainable packaging solution so that consumers can feel confident that their product choice is helping to support a more sustainable future for the planet.
“The move to recyclable outer film is a major step forward for our brand and for the industry and brings us closer to SDUK’s ambition of having 100% recyclable consumer facing packaging by FY2022.”
A naturally nutrient-dense food, that is high in protein and a good source of calcium and other vitamins & minerals, cheese has a strong association with kids’ snacking as part of a balanced diet and is a mainstay of savoury snacks given to children, with 53% of UK parents of kids aged 7-15YO, buying cheese as a snacking option for their kids’. The Kids’ Cheese Snack sector is worth £273m in the latest year, driving revenue growth of 7%. Cathedral City Nibbles is worth £5.1m in the latest year and has delivered year on year growth ahead of the sector.
The new Nibbles packs are expected are available on retail shelves now.