Bells & Whistles launches Espresso Tiffin cakes in Sainsbury’s

Bells & Whistles launches Espresso Tiffin cakes in Sainsbury’s

Bells of Lazonby, renowned family bakers since 1946, is debuting its latest Espresso Tiffin range from Bells & Whistles exclusively in Sainsbury’s.

A layered blend of nuts, coffee and rich chocolate; theses vegan slices are available in a pack of two. The tiffin is gluten, wheat and milk free and makes a healthier treat alternative at just 120 calories per slice.

Bells & Whistles Espresso Tiffin is available now across 400 Sainsbury’s stores nationwide (RRP: £2). The launch features an introductory deal of £1 per pack from 1 September, that will run until 22 September.

Head of brand and marketing, Josh Boydell-Smith from Bells & Whistles, said: “It is fantastic to see Espresso Tiffin added to our portfolio instore with Sainsbury’s. The new flavour is delicious and perfect for shoppers looking for on-the-go, free-from snacks.

“With the trend around veganism and the rise of flexitarians going nowhere among millennials, we know shoppers are looking for ways to make their diet more plant-based. Bells & Whistles provides a treat alternative without the guilt of breaking from a vegan diet.”

He added: “Free-from bakery can often feel quite stuffy, we believe our brand really re-energises the category by tapping into quality ingredients, thinking outside of the box in terms of flavour and offering something a bit more out of the ordinary – permissively indulgent snack.

The new Espresso Tiffin flavour joins ‘Ginger & Apricot’ and ‘Berry & Cashew’, which are also available in select stores for £1.25.

Bells & Whistles are registered with Coeliac UK and Vegan society and declared as suitable for those with coeliac disease.

Made in Lazonby on the edge of the Lake District, Cumbria; all Bells & Whistles products are baked in small batches by skilled bakers and hand finished. The bakery strives to maintain freshness without compromising on quality and flavour.

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