Flower & White adds vegan offerings

Flower & White adds vegan offerings

Flower & White, the low-calorie melting meringue and Fairtrade chocolate-based bars and bites, is adding vegan offerings to its popular range of ‘better-for-you’ confectionery. Two new vegan variants – Chocolate Dipped Strawberry and Double M!lk Chocolate bars are being launched in response to the clear growth of veganism in the UK, and the current demand for healthier, lighter snacks. 

Flower & White’s latest innovation combines both trends and is well placed to respond to Vegan Food and Living’s prediction regarding the increase in major confectionery brands releasing vegan sweets in 2021 (the magazine reported vegan chocolate recipes internet searches increased by 31% last year).

At 85 calories each, the two vegan bars contain marginally less calories than the existing vegetarian options and feature a creamy dairy-free chocolate coating that is 100% dairy free and a unique egg-free meringue filling. As per the rest of the award-winning Flower & White portfolio, both variants are gluten free and presented in 100% recyclable packaging.

Unlike many low calorie / healthier confectionery options, the Flower & White bars represent a sweet treat with no artificial sweeteners or unnatural ingredients – achieving a standout taste sensation that focuses on natural flavours and colours. Each unit is presented in a satisfyingly generous serving, in contrast to the growing number of bars whose low-calorie claims are largely based on diminished portion size. 

Flower & White has recently secured a listing in 107 Spar Scotland stores and is also available from Selfridges and Harvey Nichols in London, Leeds & Manchester, in addition to an extensive list of speciality, grocery and health independent retailers, farm shops and cafes. The brand is also represented on Amazon and QVC and for order online from www.flowerandwhite.co.uk.

Commenting on the launch, Leanne Crowther, Flower & White co-founder said, “Live lightly and brightly is the brand’s newly unveiled strapline and this relates to one of our key founding principles which is to demonstrate a commitment to playing an active part in preserving the precious finite resources of the planet and to be a socially responsible business. Working with fairly paid farmers, shunning palm oil, investing in recyclable paper packaging are examples of this ethos and therefore, the introduction of a vegan offering represents a natural progression for the brand. The new vegan bars are designed to appeal to a broad consumer base, including those who are dedicated to following a vegan lifestyle, those who are looking to adopt a more flexible approach to plant-based living and those who are simply looking for a fabulously indulgent, lighter, and better-for-you snack. Consistent with the brand’s heritage, we have successfully developed the products to offer a bar which meets the stringent ingredient criteria for any committed vegan, but with zero compromise on the exceptional taste performance for which Flower & White is renowned.”

The RSP for Flower & White Chocolate Dipped Strawberry and Double M!lk Chocolate bars vegan bars is £14.49 for a pack of 10.

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