The Great British Biscotti Co transitions to Artful Baker
At a Dorset-based artisan bakery, the biscotti team is preparing for a fond farewell to the business’ founding brand, The Great British Biscotti Co, which from 1 January 2021 will transition 100% to The Artful Baker business.
From January 2022, Artful Baker will be stripped back to six ‘hero’ lines, a mix of revamped favourites and two new arrivals in the form of Salted Caramel, Pecan & Toasted Hazelnut and Fennel, Pink Peppercorn & Salt.
The sweet offerings include:
- Triple Belgium Chocolate
- Sour Cherry & Dark Chocolate
- Salted Caramel, Pecan & Toasted Hazelnut
The savoury offerings include:
- Smoked Jalapeno & Lime
- Fennel, Pink Peppercorn & Salt
- Sundried Tomatoes, Kalamata Olives & Oregano
As with so many other artisanal businesses, the UK’s lockdown provided the perfect ‘taking stock’ moment to revisit and refresh a brand that started out back in 2017 as a small batch artisanal offering supplying a discerning independent sector (upstanding delis and cafes, hamper operations delis and the National Trust).
Much has changed over the intervening years for the business, including a significant site overhaul to create the right mix of artisanal craft and preparing for growth; a significant uplift in export; major collaborations (Hotel Chocolat, John Lewis) a move into market-leading vegan and gluten-free alternatives, along with becoming the inaugural winners of Warburton’s Batch Ventures fund.
According to Paul Rostand, the business’ founder, “Working with Warburtons coupled with positive feedback about our new Artful Baker single baton offerings, reminded us that we are really onto something special with regards taking a timeless classic and giving it extra integrity and category authority by only utilising best-in-class ingredients (real butter, free-range eggs, pink peppercorns, smoked jalapeño), whilst never resorting to palm oil, lazy fillers or artificial nasties. Great British Biscotti allowed us to hone our craft in creating sublime permissible treats, but now we’re in a significant growing phase, and with us looking beyond biscotti…. we needed a more indulgent brand identity to reflect our increasingly indulgent and diverse biscuit beliefs.”
Artful Baker ballpark RSP 100g packs £3.29.
