New S’mores Cupcake Cup flavour launches mid-April at Kroger
Sprinkles Chocolate, the consumer packaged goods arm of the well-known cupcake bakery, is introducing a new product: S’Mores Cupcake Cups. Available exclusively at Kroger, Fred Meyer and King Soopers stores in the United States from mid-April, the product features a marshmallow-flavoured frosting filling coated in chocolate and topped with graham cracker pieces.
Sprinkles Chocolate, introduced last year as the retail extension of the Sprinkles bakery brand, offers chocolate products inspired by its signature cupcake flavours. Its latest addition brings a previously limited-edition flavour to wider distribution. The S’Mores Cupcake Cup consists of a milk chocolate shell filled with marshmallow-flavoured frosting and topped with graham cracker crumbles.
“S’mores is one of those flavors that instantly brings back memories of campfires, summer nights, and simple pleasures,” explains Ashley Rogers, CEO of Sprinkles CPG. “With the S’Mores Cupcake Cup, we wanted to capture that same nostalgic indulgence in a tasty form that’s easy to enjoy any time of year — no fire required.”
Sprinkles Chocolate has updated its packaging design, moving from clean white to more vibrant, saturated backgrounds that reflect each flavour’s character. The new look aims to enhance shelf visibility while maintaining the brand’s playful identity.
The brand is also expanding its retail presence with two new product formats. A grab-and-go two-pack of Birthday Cake Cupcake Cups will be available at Albertsons from 1 April, offering a more convenient option for consumers. Additionally, Red Velvet Cupcake Cups have launched at Costco locations across the Bay Area and South East.
Since its launch in 2005, Sprinkles has been known for its distinctive approach to desserts, helping to popularise the modern cupcake with bold flavours and a focus on design. Sprinkles Chocolate builds on this foundation by translating some of the brand’s well-known cupcake flavours into chocolate-based products.
The product lineup includes the Cupcake Cups collection (available at Target, Walmart, HEB, and on Amazon), a bite sized chocolate treat filled with flavoured frosting feature classic flavours like Birthday Cake, Red Velvet and Double Chocolate, and the Sprinkles Chocolate Bars (available at Walmart and on Amazon) available in flavours like Salted Caramel and Sprinkle White Chocolate.
In addition to developing new flavours, Sprinkles Chocolate places emphasis on sustainability and ingredient standards. All products are gluten-free, Kosher, and Rainforest Alliance Certified, reflecting a commitment to responsible sourcing and ethical farming practices.
The launch of S’Mores Cupcake Cups and the Birthday Cake Cupcake Cups two-pack marks a continued expansion of the brand’s product range, introducing new flavours and formats aimed at broadening consumer choice.
