Grenade launches Peanut Butter & Jelly protein bar
Grenade, producer of the UK’s best-selling range of protein bars1 has just added a new flavour to its locker in the form of Peanut Butter & Jelly.
Packing 20g protein and just 1.8g sugar, this sweet treat is a healthier alternative to high sugar confectionery, with the added power of protein to keep fitness fanatics on track with their New Year’s resolutions, says the brand.
Each bar is jam-packed with peanut butter-flavoured nougat and a gooey strawberry caramel layer, topped with a generous sprinkling of peanut pieces, all smothered in milk chocolate.
Grenade head of product Rob Page commented: “One of the corner stones of Grenade’s success lies in our continual focus on health, taste, and innovation, so we’re delighted to bring this American-inspired snack to the table.
“Launched at a time where the country is embracing healthier lifestyles, following the success of our White Chocolate Salted Peanut and Peanut Nutter bars, we’re confident our customers will love this new addition, with nuts fast becoming a growing on-trend ingredient.”
Grenade’s new Peanut Butter & Jelly Protein Bar (60g) is priced at £2.59 and is available to buy from Grenade.com now, Muscle Finesse, Tropicana and Nutrivend from 24 January, SPAR from 1 February, Sainsbury’s from 4 February, Tesco from 1 March, Nisa from 9 March, with many more listings across grocery, convenience and forecourt channels to follow.
Other flavours in Grenade’s protein bar range include Chocolate Chip Salted Caramel, White Chocolate Salted Peanut, White Chocolate Cookie, and Fudged Up.
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1 IRI Marketplace, Total UK Market, Value Sales, Grenade Protein Bars, 52wks to 31/10/21
(retail channels only, excludes online, speciality and gyms)