Fitcrunch, the chef-crafted protein bar brand founded by Chef Robert Irvine, is ushering in a new era of protein snacking with the launch of Puff N’ Crunchy, designed to redefine what consumers expect from a protein bar.

Inspired by classic desserts, Puff N’ Crunchy is available in three flavours:

• Fitcrunch Puff N’ Crunchy, Caramel Peanut S’mores (4ct)
• Fitcrunch Puff N’ Crunchy, Double Chocolate Rocky Road (4ct)
• Fitcrunch Puff N’ Crunchy, Raspberry Meringue Pie (4ct)

Each bar contains 18 grams of protein, 3 to 6 grams of fibre, and 200 calories or less. Puff N’ Crunchy is available in 4-count boxes at Walmart, making it easy for shoppers to enjoy at home or on the go. Retail availability will soon expand to the brand’s TikTok Shop.