Selfridges snaps up Soul Fruit Dragon Fruit Snacks
One of the newest brands on the snack scene, Soul Fruit, is celebrating after securing a new deal to supply Selfridges with its dragon fruit snacks.
Soul Fruit, which launched in 2021, is aiming to excite consumers with its range of 100% natural, vegan, vitamin and antioxidant-packed snacks.
Two products have launched into Selfridges this month, Soft Dried Dragon Fruit and Dragon Fruit Chips, both targeting those health-conscious consumers who are keen to trade up to a healthier snack.
“We love fruit and we love snacking, but we felt there was a real gap in the market for an exotic fruit-based range of snacks that not only tasted great, but also did great things for the body,” explained Natalie Wood, co-founder of Soul Fruit. “With our Dragon Fruit snacks we’ve created products that can be enjoyed at any time of the day, and provide a whole range of body-boosting benefits such as healthy Omega 3s and 6s, immune-boosting vitamins, protein, fibre and high levels of antioxidants in each pack.
“We’re delighted to secure this deal with Selfridges,” Natalie continued, “which is our first major move into in-store retail and kicks off what we hope will be a very successful year. We feel our products are a great fit for Selfridge’s discerning customer base and we can’t wait to hear their feedback.”
Vegan and gluten free, Soul Fruits Dragon Fruit Snacks come in two formats: Chipped and Soft Dried, to appeal to those who like to crunch, or those who prefer to chew. They are available to retailers nationwide, RRP £1.79 for a 20g pack.
For more information, visit: www.soulfruit.co.uk