Bad Brownie starts the New Year with keto offering

Bad Brownie starts the New Year with keto offering

To help consumers in whatever healthier New Year’s resolutions they may be setting this time of year, UK gourmet brownie company, Bad Brownie, has created a new indulgent keto brownie.

Keto ranked as the most searched for diet in 2021 according to Google search data – proving to be the most popular alternative diet with 201,000 searches each month. This diet is a low carb, high fat diet, reducing carbohydrate intake and replacing it with fat. The reduction in carbs puts your body into a metabolic state and when this happens your body becomes incredibly efficient at burning fat for energy.

Intermittent fasting methods came in second as the most popular alternative diet in the UK, with Brits searching for this 110,000 times each month. This lifestyle mostly involves daily 16-hour fasts, or fasting for 24 hours twice a week.

Taking third place was the Mediterranean diet with over 49,000 UK Google searches. This diet requires adaptors to reduce meat intake and instead encourages eating plenty of starchy foods and lots of fruit and vegetables.

London takes the top spot for the most interesting city to learn about keto, with 22,000 residents searching for keto each month on Google.

Ranking behind London, Birmingham took second place with a lower, but healthy, 3,600 searches per month for keto. Manchester rounded off the top three with 2,400 searches a month, respectively.

Morag Ekanger, director and owner of UK gourmet brownie company, Bad Brownie, offered some insight into what is great about the company’s new keto brownie product, why it will help and why it was created: “When you’re sticking to specific diet regimes it can feel hard sometimes when you’re trying to find the right treats that benefit both your taste buds and your diet. I personally took up the keto diet after being stuck in lockdown. I really wanted to try an alternative healthier lifestyle without sacrificing my food happiness and having to miss out on enjoying sweet treats. After looking at what Brits are searching for and following my own experience with keto, we saw that there was a growing demand throughout the UK.

“But most of the products on the market are pre-packaged and not as decadent as the normal versions. So we saw a great opportunity to create a keto brownie that didn’t sacrifice the gooey luxury of a delicious unrestricted brownie.

“That’s why we wanted to create something special that eases those cravings, whilst maintaining a low sugar and low carb composition – perfect for alternative diets like keto. Using our range of handmade ingredients such as, sugar-free chocolate anda blend of low-carb cocoa ingredients and sweetener has allowed us to create a unique flavour and delicious taste whilst remaining guilt free!”

Between a need for more delicious keto options, and the data revealing high demand for keto in the UK,  Bad Brownie has created this new product to allow everyone to enjoy a slice of indulgence, no matter what their diet choice or requirements. Find the keto brownies on Bad Brownie’s website here.

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