Simply Seedz porridge pots make it into kit bags of GB Winter Olympics squad

Although Simply Seedz was already used by a number of athletes, cyclists and Paralympians as part of their nutritional plan, the porridge pots have now been chosen by Team GB’s nutritionists to supply the team in this year’s Winter Olympics.

“Whilst we’ve always been positioned more as a discerning artisanal choice than a high-performance snack, everyone knows porridge’s unrivalled prowess as a high fibre, ‘slow release’ energy provider,” commented Simply Seedz founder, Cathryn Zielinksi. “Simply Seedz stands out because it uses large Scottish rolled oats and a maximum of 5 real ingredients (no needless fillers or synthetic nasties). However our biggest plus is our stubborn refusal to ever dabble with sugary milk powders (dairy free), which means our sugar footprint is negligible and athletes can make their own preferred milk choices; be that cow, oat, soy or nut.”

Midlands-based Simply Seedz, experienced significant growth in 2021 with both the pouch and pots formats increasing in popularity over the last 12 months.  “Our traditional heartland,” concluded Cathryn, “has been online and independent coffee shops, cafes and delis, however export sales, thanks to our fantastic ties with the DIT (Department of International Trade/Midlands division) has opened doors to North America, Europe and perhaps most excitingly the Middle East.”

To find out more, visit: simplyseedz.co.uk