Free From Fellows continues vegan confectionery growth
Vegan confectionery brand Free From Fellows has confirmed that Holland and Barrett is adding another two of its super popular products to the growing line up in store from Mid-March. The two new lines – Cola Bottles and Wine Gums, are to go on sale nationwide joining the gummy bears, mini gems, rhubarb and custard, pear drops, lollipops and the newly launched vegan mallows. The brand is also now also on sale in Waitrose, Morrisons, Sainsburys, Ocado, Grapetree, Vegankind, Planet Organic, Wholefoods, WHSmith, Boots, Kingdom of Sweets over 400 health food stores.
Karl Morris, director, Bravura Foods (owners of Free From Fellows) comments: “The brand is perfectly positioned to offer retailers a real point of difference, not only have we veganized all the nations favourite sweets and managed to offer them at good value but these sugar free lines launching in Holland and Barrett are a great solution for retailers facing the new HFSS regulations that come into play later this year.”
Lisa Gawthorne, director, Bravura Foods, adds: “We have everything covered with this brand, from gummies to hard boiled sweets, lollipops and vegan marshmallows and its been a strong couple of years for Free From Fellows as a growing number consumers are interested in the vegan credentials of confectionery. I am approaching my 20th year of being vegan and I can honestly say these sweets are some of the best products I’ve ever come across. We are looking forward to extending the brand even further with some more exciting NPD we will be showcasing in the vegan world section on stand X28 at this year’s Natural and Organic Products Show 3-4th April at Excel in London.”
Bravura Foods has been operating in the vegan market for 11 years (before it was trendy to be vegan!). The business is owned by vegan athlete Lisa Gawthorne and Karl Morris. The business has a wide range of award-winning vegan snacking and confectionery products that include Panda Liquorice, Vegan Bakery, Leaf Life CBD and Free From Fellows.