Happi hits Tesco free from aisles

Oat milk chocolate brand, Happi, is hitting the shelves of Tesco stores nationwide, becoming the first oat milk chocolate to be stocked by a major retailer.

Happi was the first mainstream oat milk chocolate brand to launch into the UK early in 2021 and went on sale in 811 Tesco Stores on 25 April with three SKUs: Plain M!lk, Salted Caramel and White.

“This deal with Tesco is a game changer for Happi and will see the brand become the biggest and most widely-distributed oat milk chocolate on the market. We believe this will be the springboard for much wider distribution opportunities for the brand,” explains founder, Gavin Cox.

“In order to meet the rightly stringent guidelines for the Free From category within Tesco, we have created a dedicated allergen-free site to run alongside our standard production facility, with no allergens on site. So, when consumers buy Happi, they can be reassured that everything is completely allergen-free.”

Happi’s 80g Free From bars can be found in the Free From aisle within Tesco stores across the UK.

For more information on Happi, visit: www.happifreefrom.com