Candy Kittens launches new Candy Kittens Loves

Candy Kittens is announcing new product Candy Kittens Loves.

This latest product joins the UK brand’s popular confectionery line, to celebrate the spectrum of love in today’s society, using bright dopamine inducing colours to inject positivity and happiness into customers’ lives. Candy Kittens Loves will launch with a limited edition packaging design, created by modern illustrator Ruby Taylor. Known for her bright and vibrant illustrations, she takes her inspiration from pop culture, everyday life and women’s experiences.

According to Candy Kittens, this new style of product appeals to the latest colour trends within the F&B industry and beyond. Today’s consumer is embracing bold, bright colours, from what they wear to the food they are eating. Gone are the days when strong colours insinuated that a product had been chemically enhanced. Colourful fruit is nature’s confectionery, so a product made with fruit juices like Candy Kittens should reflect this, says the brand.

Ruby Taylor says: “It was an honour to work with Candy Kittens on their first CK Loves edition! Using the rainbow as a starting point I wanted to highlight the natural ingredients and give the feeling of the pack bursting with colour and flavour. I’m absolutely thrilled with the design and I hope Candy Kittens customers are too!”

Co-founder and managing director, Ed Williams says: “We have always believed in bringing love and joy to our customers, and we’ve created a new sweet, bursting with dopamine inducing colours and flavours as well as partnering with the incredibly talented Ruby Taylor. Ruby’s illustrations bring our taste and flavour to life! With CK Loves we have created a platform to share a little love, positivity and self-belief.”

Like the entire Candy Kittens range, Candy Kittens Loves is vegan and has been created with no artificial colours or flavours and with fully recyclable packaging. The carbon-neutral brand takes its environmental impact responsibility very seriously, only sourcing honest ingredients and refusing to use palm oil or animal gelatine in any of its products. 

The Candy Kittens Loves range (RRP £2.50 – 140g) is available now online at www.candykittens.co.uk and in-store at Waitrose and Sainsbury’s. 

Related content

Leave a reply

Sweets & Savoury Snacks World