KIND confirms launch of new ‘Thins’ bar range

This month KIND, the UK’s fastest growing healthy snack bar brand, will be bringing a brand new
bar range to its ever growing product portfolio. KIND Thins deliver a nutty experience in a thin,
chewy, under 100 calorie bar. KIND Thins are launching in two of the brand’s flavour favourites; Dark Chocolate Nuts & Sea Salt and Caramel Nuts & Sea Salt.

Available in both multipacks (RRP: £2.50 / 4x19g bars) and singles (RRP: £0.85p) / 19g) the new
range will be rolling out nationwide from next week. Sainsbury’s are confirmed to launch multipacks across 200 stores from this week followed by singles in 450 stores from 15 August. The range is also available to independents and convenience stores from KIND direct and from October via Tree of Life and The Health Store.

The new bars, which contain under 100 calories, are said to satisfy the snack craving whilst remaining nutrient dense as a result of using almonds as the number one ingredient. In answer to consumer demand, the bars also boast a new soft and chewy texture. As with the rest of the range they are not only great tasting but high in fibre and gluten free, containing no artificial flavours, colours or preservatives.

Audrey Arbeeny, UK marketing director says: “We know that portion controlled offerings are becoming more important to consumers with increasing legislation hitting the UK. We are excited to bring forward a new range, KIND Thins, that delivers the perfect combination of calorie controlled snacking, nutrient dense ingredients, with the same great taste”.

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