Harvest Snaps debuts White Cheddar flavour at Target

Calbee’s Ca is introducing a righteously cheesy addition to its line up of veggie snacks: White Cheddar Baked Green Pea Snacks. Now available in the produce section exclusively at Target locations nationwide, these snappy new crisps match the creamy, mellow taste of white cheddar with farm-picked green peas milled whole in-house for maximum nutrition as the first ingredient. Baked to crunchy perfection (this is a no fry zone!) and shaped like a playful pea pod, they’re packed with 5g of plant protein per serving and a good source of fibre, plus are free of artificial flavours and preservatives.

The better-for-you, no-compromise snacks feature an irresistible taste kids adore and adults crave but are made with 40% less fat than potato chips and free of the common allergens: gluten, wheat, soy, nuts, peanuts, and eggs.

Sandra Payer, head of marketing at Calbee America, Inc. said, “White cheddar is a key flavour in the U.S. snacking market and highly demanded among shoppers of all ages. Through focus groups and data research, we’re listening to consumers, and it’s their wants that drive our innovations. We couldn’t be more excited to bring this must-have flavour to our core Harvest Snaps’ line up.”

Harvest Snaps White Cheddar Baked Green Pea Snacks join the brand’s line up that includes varieties such as Lightly Salted, Tomato Basil, Mango Chile Lime, Wasabi Ranch and more.

Related content

Leave a reply

Sweets & Savoury Snacks World